KUMO is the brand name, which is the Japanese word for the cloud. I used Japanese jiaku as my logo because, in Asian culture, Japanese traditional companies represent high quality, and my brand emphasizes high quality, so I hope to use this element to increase the credibility of the brand. The logo is abstract, geometric, and has traditional elements. I used a light grayish moss color, similar to eggshell, to express a sense of serenity and calm. My packaging is a minimalist design, so you can see that the towel packaging is very flat, and the loofa and slipper boxes are slender. I hope customers can easily hold them so that my packaging can give customers a sense of relaxation and convey the brand concept of KUMO